Google.com earns most of its revenue by allowing other website owners to advertise on their search results pages.
All this is managed through a program they call AdWords (pay per click marketing).
You see these ads displayed above the free/organic results and along the right side of the page on Google.com.These are called Sponsored Results, and the advertisers are paying a certain amount of money per click for these ads.
It's an auction-based system that allows advertisers to compete for those spots. Whomever has the highest bid and most "quality" ad, gets the top spot and so forth.
Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text or image ads on your site. When someone clicks, you earn roughly 68% of the click and Google gets the rest.
This program is called AdSense.
Is it really as easy to make money with Google AdSense as many would lead you to believe? Now that I've become heavily involved with managing Google AdSense programs for my clients, I can see it's not all play and no work.
Unfortunately, a lot of people bought into the idea that there was a lot of easy money to be made and they are now finding out they aren't making nearly as much as they thought they would. Additionally, Google has a lot of prohibited practices when it comes to AdSense, and too many Webmasters are finding out they violated Google's policies after the fact - often because they never bothered to read the AdSense policies in the first place.
It's a great program that can help you drive additional income to your website -- especially if it's mostly content based.So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some.
Please make sure you read this entire article. AdSense is not a get-rich-quick scheme and it takes a lot of work to make money. Don't think that just because you join, you are guaranteed to make big money.
Making Money with AdSense
To make money with Google AdSense you need plenty of traffic coming in to your site or there won't be anyone to click the ads. Website promotion techniques , especially search engine optimization and article marketing will bring more traffic to your site. You also need to have content that will attract the ads with the highest Pay Per Click (PPC) rate that are relevant to that content. Then, you need to lay out your web pages so the ads blend in with your site. Studies have revealed that people who visit sites that contain ads that use colors that are not in harmony with the actual Web site tend to develop "ad blindness". Meaning no matter how much traffic comes into your site, chances are no one will click the ads because they'll be ignoring them. If no one clicks, you make nothing.
How Does AdSense Work?
The concept is simple. You display ads and get paid when people click and sometimes just view the ad (usually it's mostly clicks, though.)
How Much Can You Earn With AdSense?
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.
Getting over $1 is probably very rare, although it does happen from time to time. However, you will find that most of your earnings will be on the lower end of the spectrum.
It's important to note that I cannot estimate how much you will earn based on your traffic. People always want to know what the average amount is per click.
No one knows the answer to this except Google, so don't let anyone try to tell you any different. It would be impossible for myself or any AdSense publisher to give this information because the ads all cost different prices and we have no idea what advertisers are paying.
However, there are some niches that obviously pay more. So it is logical to believe that keyword phrases like sex, make money, etc. may earn you more per click since these are highly competitive keywords that are searched for quite a bit on..
The more competitive the search term, the more the advertisers pay and the more you earn as a publisher.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week,month,year,ETC.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
GOOGLE ADSENSE PAYMENTS
Google will not issue an AdSense payment until your earnings exceed $100. Unfortunately, there are loads of Google AdSense Forum entries about website operators who accumulated $90 or more in click through earnings only to get banned from Google and not get paid anything at all before they ever reached $100. This may be because Google doesn't take a close look to see if you're complying with their guidelines until it comes time to pay you. So yes, there's a lot more to the story than meets the eye.
What do you need to make money with AdSense?
So, AdSense is free, easy to use, you get 68% of the revenue – what else do you need to make money with AdSense?
You need a content rich website
AdSense loves content rich websites. Content can be of any kind (including text, images, videos), provided that it does not violate the AdSense content policies.It is suggested though to have text on the pages as well so that the AdSense crawler can understand better what the website is about. AdSense is more suitable for websites that publish articles, case studies, how-to guides (like this one), but there are also success stories of other types of websites as well.
Creating Your Website for AdSense
Before you even begin your site, make sure you've come up with a topic that you feel you know plenty about. That way it will be easiest to write a lot of content.
The more content you have, the better chance you have getting accepted into the program. Also, the more content and traffic, the greater the earning potential. If you want to make a lot of money, prepare to write a lot of content and learn how to market your site. Don't expect to throw up a 10 page site and make $1,000 per month. That's unrealistic.
Get a domain (yoursite.com) and then sign up for a web host and build your pages. I highly recommend using WordPress to create your site because you just pick a theme and your site is up and running.
Once you have selected your theme, you can add AdSense ads by either using a free AdSense plugin or you can use the WordPress Text widget to easily add ads to your sidebar.
How to Join AdSense
Once you have 20-30 pages on your site, go to http://adsense.google.com to apply.
When you are accepted, simply copy and paste the provided HTML code into any page that you'd like to show the ads. You can opt to display text ads, image ads, or a combination of both. It's up to you.You can either display the ads vertically along side the page like Google does or in a banner-like formation horizontally across your pages. You can even customize the colors to match your site's theme.
Here are some tips for achieving success with Google AdSense.
Build Traffic
You're not going to make anything with AdSense if you don't have enough traffic. Please don't think this is some easy, get-rich-quick program. This takes work and it all starts with getting visitors.
How Come I'm Not Making Much Money With AdSense
People often ask me why their earnings are so low and there are many reasons for that.
1. Not enough traffic
If your site has less than 500 visitors per day, it's going to be difficult to make much with AdSense. You have to remember that only a small percentage of people will click on your ads (1-2%) so if you have 500 people coming to your site in a day, that's 5 clicks.
Also, most clicks will earn you less than $1, so hopefully you can see that it takes a great deal of traffic to build up income with AdSense. GENERATE TRAFFIC
Not Getting Approved?
People often ask me why they can't get approved for AdSense. It's tough to answer because I do not work for Google, so I can only guess.
Many times it's because there are not enough pages on your website. I tell people to shoot for at least 20-30 pages at the very minimum, and make sure your content is very niche -- centered around ONE topic.
To make money with Google AdSense you need plenty of traffic coming in to your site or there won't be anyone to click the ads. Website promotion techniques , especially search engine optimization and article marketing will bring more traffic to your site. You also need to have content that will attract the ads with the highest Pay Per Click (PPC) rate that are relevant to that content. Then, you need to lay out your web pages so the ads blend in with your site. Studies have revealed that people who visit sites that contain ads that use colors that are not in harmony with the actual Web site tend to develop "ad blindness". Meaning no matter how much traffic comes into your site, chances are no one will click the ads because they'll be ignoring them. If no one clicks, you make nothing.
